Design is where Material and Imagination Meet to Shape the Future
Design is where Material and Imagination Meet to Shape the Future
Design is where Material and Imagination Meet to Shape the Future
I’m a Creative Director / Designer / Photographer / Author who’s been lucky enough to spend the past 25+ years shaping ideas, building brands, and leading some truly amazing teams. Design, for me, has always been about more than just making things look good — it’s about telling stories, sparking emotion, and finding the human connection in every project.
Over the years, I’ve worked across just about every medium you can imagine — digital, print, video, illustration, mobile, event — and what I’ve loved most is collaborating with people, solving problems together, and seeing an idea grow from a spark into something that makes a huge impact.
Now, I’m especially excited about the future — exploring how emerging technologies like AI can open up new ways of creating, engaging, and connecting. For me, it’s always been about exploring, pushing boundaries, staying curious, and making work that matters.
I’m a Creative Director / Designer / Photographer / Author who’s been lucky enough to spend the past 25+ years shaping ideas, building brands, and leading some truly amazing teams. Design, for me, has always been about more than just making things look good — it’s about telling stories, sparking emotion, and finding the human connection in every project.
Over the years, I’ve worked across just about every medium you can imagine — digital, print, video, illustration, mobile, event — and what I’ve loved most is collaborating with people, solving problems together, and seeing an idea grow from a spark into something that makes a huge impact.
Now, I’m especially excited about the future — exploring how emerging technologies like AI can open up new ways of creating, engaging, and connecting. For me, it’s always been about exploring, pushing boundaries, staying curious, and making work that matters.
I’m a Creative Director / Designer / Photographer / Author who’s been lucky enough to spend the past 25+ years shaping ideas, building brands, and leading some truly amazing teams. Design, for me, has always been about more than just making things look good — it’s about telling stories, sparking emotion, and finding the human connection in every project.
Over the years, I’ve worked across just about every medium you can imagine — digital, print, video, illustration, mobile, event — and what I’ve loved most is collaborating with people, solving problems together, and seeing an idea grow from a spark into something that makes a huge impact.
Now, I’m especially excited about the future — exploring how emerging technologies like AI can open up new ways of creating, engaging, and connecting. For me, it’s always been about exploring, pushing boundaries, staying curious, and making work that matters.
Clients:
Clients:
Design That Matters
Design That Matters
Design That Matters
I have worked across a wide range of design disciplines and media, from winning pitch decks and logo design to full-scale, award-winning digital campaigns. My experience spans credit card design, mobile applications, and the latest innovations in AI-driven design. Along the way, my work has been recognized with numerous industry awards. While I am grateful for that recognition, what matters most to me is not the accolades—it is doing what is right for my clients. Every project is guided by integrity, thoughtful problem-solving, and a commitment to delivering work that truly serves my client’s needs and goals.
I have worked across a wide range of design disciplines and media, from winning pitch decks and logo design to full-scale, award-winning digital campaigns. My experience spans credit card design, mobile applications, and the latest innovations in AI-driven design. Along the way, my work has been recognized with numerous industry awards. While I am grateful for that recognition, what matters most to me is not the accolades—it is doing what is right for my clients. Every project is guided by integrity, thoughtful problem-solving, and a commitment to delivering work that truly serves my client’s needs and goals.
Logos
Landing Pages
Websites
Brand Guidelines
Digital Products
Pitch Decks
Mobile Apps
Email Design
Product Design
Social Media
AI Design
What I do for fun
What I do for fun
What I do for fun
Project Callouts
Project Callouts
Project Callouts
Citigold
Citigold
Citigold
Citi's highest-value clients were stuck waiting — trades went through a financial advisor, and approval could take hours while markets moved. I led design on the rebuild, working across an internal team and two external agencies to ship a single coherent product. The new app gave clients real-time investing, a portfolio-first dashboard, and end-to-end wealth management, with the advisor still one tap away. Results: 95% cost reduction vs. the old workflow, roughly 2,500 new clients at launch, hundreds of thousands of daily active users, and a 75% drop in brokerage approval time.
Citi's highest-value clients were stuck waiting — trades went through a financial advisor, and approval could take hours while markets moved. I led design on the rebuild, working across an internal team and two external agencies to ship a single coherent product. The new app gave clients real-time investing, a portfolio-first dashboard, and end-to-end wealth management, with the advisor still one tap away. Results: 95% cost reduction vs. the old workflow, roughly 2,500 new clients at launch, hundreds of thousands of daily active users, and a 75% drop in brokerage approval time.
Citi's highest-value clients were stuck waiting — trades went through a financial advisor, and approval could take hours while markets moved. I led design on the rebuild, working across an internal team and two external agencies to ship a single coherent product. The new app gave clients real-time investing, a portfolio-first dashboard, and end-to-end wealth management, with the advisor still one tap away. Results: 95% cost reduction vs. the old workflow, roughly 2,500 new clients at launch, hundreds of thousands of daily active users, and a 75% drop in brokerage approval time.
Citi Open Banking
For the first time in its history, Citi was opening its tools up to external developers. I led visual design and experience on the Developer Hub, the platform that made that shift real. The core principle was simple: don't describe the APIs, show what developers could build with them. We organized the site around end-to-end customer journeys, built a full sandbox testing environment directly into the product, and gave serious real estate to partner success stories. Launched with roughly 6,700 users and kept adding hundreds of developers month over month.
For the first time in its history, Citi was opening its tools up to external developers. I led visual design and experience on the Developer Hub, the platform that made that shift real. The core principle was simple: don't describe the APIs, show what developers could build with them. We organized the site around end-to-end customer journeys, built a full sandbox testing environment directly into the product, and gave serious real estate to partner success stories. Launched with roughly 6,700 users and kept adding hundreds of developers month over month.
Citi Open Banking
For the first time in its history, Citi was opening its tools up to external developers. I led visual design and experience on the Developer Hub, the platform that made that shift real. The core principle was simple: don't describe the APIs, show what developers could build with them. We organized the site around end-to-end customer journeys, built a full sandbox testing environment directly into the product, and gave serious real estate to partner success stories. Launched with roughly 6,700 users and kept adding hundreds of developers month over month.
ebay enterprise
ebay enterprise
ebay enterprise
eBay had decided to shut the affiliate advertising and creative production department down. Most of the staff had already been let go. I was asked if it could be saved and said yes. I rebuilt the operation around a single creative standard, streamlined workflows, and a 20+ person distributed design team out of Costa Rica that I'd worked with before. Within a short window, the unit was profitable and shipping across 30+ mid-market and enterprise clients at a standard the company hadn't seen from it before.
eBay had decided to shut the affiliate advertising and creative production department down. Most of the staff had already been let go. I was asked if it could be saved and said yes. I rebuilt the operation around a single creative standard, streamlined workflows, and a 20+ person distributed design team out of Costa Rica that I'd worked with before. Within a short window, the unit was profitable and shipping across 30+ mid-market and enterprise clients at a standard the company hadn't seen from it before.
Citi Risk Reduction: IDS
Citi needed to train a globally distributed workforce on inclusive design and accessibility — but there was no studio, no shared equipment, and presenters scattered across time zones. I built a capture workflow that let them record on whatever they had and used emerging AI tools to unify the footage in post, standardizing backgrounds, lighting, and audio into a single coherent series. It was the first time AI creative tools were introduced at Citi — and it collapsed a multi-month, multi-vendor production into something the business could actually ship on time.
Citi needed to train a globally distributed workforce on inclusive design and accessibility — but there was no studio, no shared equipment, and presenters scattered across time zones. I built a capture workflow that let them record on whatever they had and used emerging AI tools to unify the footage in post, standardizing backgrounds, lighting, and audio into a single coherent series. It was the first time AI creative tools were introduced at Citi — and it collapsed a multi-month, multi-vendor production into something the business could actually ship on time.
Citi Risk Reduction: IDS
Citi needed to train a globally distributed workforce on inclusive design and accessibility — but there was no studio, no shared equipment, and presenters scattered across time zones. I built a capture workflow that let them record on whatever they had and used emerging AI tools to unify the footage in post, standardizing backgrounds, lighting, and audio into a single coherent series. It was the first time AI creative tools were introduced at Citi — and it collapsed a multi-month, multi-vendor production into something the business could actually ship on time.
Office fun
For fun over the years we did some personality tests in the office … so why not share them!
For fun over the years we did some personality tests in the office … so why not share them!
Office fun
For fun over the years we did some personality tests in the office … so why not share them!